Ads
Get the most out of your banner ad, glossy magazine spread, radio or TV spot, Flash media or signage with attention-grabbing concepts and copy that communicates quickly, compellingly, and effectively. 

Articles
Tell your product or service story through articles in the industry press to the customers, partners, and resellers you want to cultivate. Communicate strategically through columns and opinion pieces in the broader media to the investment and business audiences that can dramatically impact your company’s fortunes.

Case Studies/Success Stories
Case studies or success stories can be one of the most credible media for promoting and explaining your product or services.  Nothing beats telling about a real success, explaining how a product or service helped a customer. A case study or success story can be displayed on the Web or printed and distributed in special mailings, at trade shows, and as part of presentations and proposals. 

Collateral
Never underestimate the power of a brochure or data sheet to create credibility, inform, illuminate, and sell. Sophisticated, well-written collateral isn’t a replacement for salesmanship but it is still a required part of nearly every marketing campaign, whether available on the Web or printed.

Press Materials
A press release that reads like ad copy will end up in an editor's wastebasket before he or she has reached the end of the first sentence. Editors want the facts. Testimonials from customers, partners, and analysts are also golden. As public relations professionals as well as writers, we write concise press kits including releases, corporate backgrounder, executive profile, and editorial pitches that follow the “facts instead of fluff” approach.

White Papers
A specialty of Knauer, the white paper is the unheralded champion of technology marketing. Well-written white papers, focusing on business decision makers, technical decision makers, or both, should present the business case and market for a product, technology, or service. The white paper should then describe the subject matter clearly and concisely, with illustrative visuals and a minimum of marketing hype.