James McNeill Whistler called his painting of a woman in a rocking chair “Arrangement in Gray and Black”. But you know it as “Whistler’s Mother”. Likewise, at KNAUER we avoid words that don’t work. We’re business journalists, and our goals are: clarity for the layman, accuracy for the expert, and readability for both. With a dash of style and, maybe, fun thrown in.

Beyond your company’s image and offerings, the words you use to describe what you do are crucial to getting noticed, let alone doing business. The marketplace and the media are increasingly fragmented. Confusion abounds. Too many companies sound the same. To stand out and be taken seriously, the challenge is to communicate clearly, to the right audience, and with sophistication.

KNAUER writers specialize in writing about complex technology and science for a clientele that includes some of the largest companies in the world as well as gutsy startups. Our ranks include a Cambridge University linguist; a copy editor for the San Francisco Chronicle and International Herald Tribune; a Ph.D. candidate biologist and senior science writer; and a group of senior, technology-savvy marketing communications professionals. Located around the U.S., we work for clients around the world.